Wildly different minds create
wildly different events…

Wildly different minds create wildly different events…

We are a team of passionate, wildly imaginative people who strive to push the envelope of unprecedented and innovative experiential ideas on each project we do. We specialize in creating new worlds and dimensions for guests to escape reality and evoke their inner child spirit. We go the extra mile to curate the most meticulous details to deliver an extraordinary event filled with visceral experiences that leave a lasting impact on your guests.

We are a team of dreamers disrupting what is creatively possible with events. We wake up every morning looking for ways to turn the typical norm on its head. How can we make it different? How can we make it more memorable? And, most importantly, how can we make it more fun? While our clients sleep soundly at night, we are dreaming of new ways to make their event something extraordinary that will make them shine.

Think of us as an “extension of your team” every step of the way…

We take the stress out of planning your event and make it a fun adventure. Every step of the way, you will feel rest-assured that your project is in capable hands. Our process is simple. We commit ourselves to becoming intimately familiar with our client’s needs and tastes. We take the extra time to ask the right questions. We listen closely and learn what is most important to our client. We want to understand their audience, what will resonate most with them, and make a lasting impact. We then help clearly define the chief objectives our client wishes to achieve with their event. We then work our magic.

We take pride in establishing very close communication through the event planning process so our clients are constantly updated on progress and feel well-informed every step of the way. Our goal is to make you and your team look like superstars to not only to your guests attending the event, but to your senior management hearing all the rave reviews. And after each event, In our commitment to building longstanding relationships with our client, we do a detailed debrief on what we learned and how we can make it even better next time!


Donovan Friedman headshot


Founder & President / Creative Director

From “Spiderman” movie premieres to “Dolce & Gabbana” fashion shows to world-famous headliner concerts at Bill Graham Civic Auditorium, ThemeDream Founder Donovan Friedman has over 20 years of event design, production and management experience with over 500 events in his portfolio working with world-famous brands such as:

Verizon ● Columbia Pictures ● Miramax Films ● HBO ● MTV ● Prada ● Dolce & Gabbana ● Emporio Armani ● Calvin Klein ● BCBG ● Saks Fifth Avenue ● Marciano ● Macy's ● bebe ● Kenneth Cole ● Diesel ● Ted Baker ● Armani Exchange ● Benetton ● French Connection ● Sephora ● Bare Escentuals ● Shu Uemura ● Vidal Sasson ● Vogue ● GQ ● Details ● Veuve Clicquot ● Belvedere Vodka ● Absolut Vodka ● Jose Cuervo

Sanford Marshall headshot


Director of Client Services / Food & Beverage and Event Operations

From Francis Ford Coppola fundraising dinners to thousand-person non-profit and black-tie galas at San Francisco’s largest, most prestigious venues (City Hall, de Young Museum, San Francisco Design Center and Bently Reserve), Sanford brings over 17 years of event operations and food and beverage management experience to our Dream Team.


Director of Business Development / Executive Producer

Lucciano brings more than 20 years of creative production and agency experience to the Dream Team working with Fortune 500 and Tech 100 brands in the areas of experiential events, live broadcast award shows, brand activations, global sponsorship and B2B conferences.  His clients have included Amazon, Salesforce, Google, Meta, Airbnb, NetSuite, Oracle, PayPal, Samsung, Boston Properties, Audi, Land Rover, Benefit Cosmetics, Anheuser-Busch, Miller Coors, LVMH, William Grant, Bacardi, Viacom Networks, Paramount, NFL, NBA and the NHL, just to name a few!

Lucciano Stone headshot